A Clipus report is structured for skimming first, drilling second. The top of the page is the headline. Everything below is evidence.
Section 1 — Executive summary
Three sentences. Read this first.
Section 2 — Findings
Each finding has:
- A claim ("Your pricing page does not surface the Free plan above the fold")
- A confidence band (low / medium / high)
- Evidence (DOM snippet or screenshot)
Section 3 — Sources used
A live list of the source types that contributed to this report. The set varies by report type:
Surface Report
- · Website — DOM + OG meta from your landing pages
- · Reviews — G2, Capterra, TrustRadius reviews
- · Competitors — Top 3 competitor landing pages
- · Market — Competitor landing changes over time
Deep Report
- · Performance — Your own video/social performance trend
- · Internal — Product analytics, CRM, usage data
- · DOM Time-Series — Your product DOM changes over time (rollouts, A/B tests)
- · API Intercept — Live product data captured from API responses
Comparative Report
- · Pattern Library — Comparable precedents from other SaaS products
Section 4 — Suggested next actions
At the bottom of every report. Either generate a video from a suggested angle, or jump to the related setting (e.g., a Deep Report can suggest enabling Continuous Updates).
When confidence is low
Low does not mean wrong — it means we found one or two signals, not many. Treat low-confidence findings as hypotheses to verify with your own product metrics.