Report activation turns a Product Intelligence report into the next video draft without losing the evidence that justified the idea.

Start from the activation rail

Deep and Comparative report pages can show an activation rail when Clipus finds a recommended move that is ready to use. The rail does not replace the report. It summarizes the part you can act on:

Recommended move — the move Clipus thinks should become the next video.
Why this move — the short rationale from the report.
Source evidence — the selected findings, moves, or supported claims.
Output capability — the proof posture for the video.

If a report does not show an activation-ready move, review the findings first. Clipus should not label a generic idea as report-backed without source evidence.

Review source evidence first

Before starting the draft, check whether the move is supported by the report. Strong activations usually have a clear selected move, more than one source signal, and claims that are safe to show in a short video.

If the source looks thin, treat the idea as a hypothesis. You can still use the report for planning, but the resulting video should avoid unsupported numbers, guarantees, or product claims.

Open the report-backed Studio draft

Use Activate in Studio to create the draft. Studio shows an evidence dossier for report-backed drafts so you can confirm:

the source report,
selected source items,
supported and review-needed claims,
scene provenance,
and the output capability panel.

The evidence dossier is the final checkpoint before generation. It helps you catch unsupported claims while the script is still easy to edit.

Generate from Calendar

Calendar can also carry report-backed ideas forward. When metadata exists, a Calendar card can show labels like From Deep Report, From Comparative Report, or From Insights, plus a compact proof cue such as Real UI proof, Evidence-backed, or Needs review.

If a Calendar item only shows a regular inspiration label, it is not being presented as report-backed. Use that distinction when deciding whether to approve or generate it.

What is not controlled here

You choose the output promise and review the proof. Clipus chooses the safest production path behind the scenes. There is no customer-facing manual vendor selection in the activation flow.