Deep Report

Deep Reports extend Surface with three additional signal sources — performance, DOM time-series, and API intercept. Use them when a positioning summary is not enough and you need data on what is actually changing.

What a Deep Report adds

• Performance trends — your own video and social performance over time.
• DOM time-series — your product UI changes (rollouts, A/B tests).
• API intercept — live product data captured from API responses.
• Internal signals — product analytics and CRM data (Scale and above).

Sources used

When to run a Deep Report

• After a feature launch — see what changed in your DOM and analytics.
• Quarterly review — track positioning drift versus competitors.
• Before a board update — pull a single artifact that summarizes recent product motion.

Report-backed video activation

When a Deep Report has an activation-ready move, the report page can show an activation rail next to the analysis. The rail keeps the long-form report as the source of truth and gives you a compact path into production:

• Review the recommended move and why it matters.
• Check the source evidence count and supported claims.
• Confirm the output capability before creating a Studio draft.
• Start the draft with Activate in Studio.

Deep Report activations are strongest when the video should prove a real product workflow or product change. Calendar items created from the same activation keep the source label and proof cue visible.

Plan limits

Deep Reports start at the Growth tier (1 per month). Scale gets 3 per month, Business and Enterprise are unlimited.