·5 min read
Narrative Agents: Why Good Demos Need a Director
In 2026, narrative agents split AI video into roles — a director, a critic, a renderer. Here's why one AI alone can't make a demo a B2B buyer trusts.
narrative agentsai marketingagentic ai
Blog
Insights on B2B SaaS marketing, demo videos, and product-led growth.
·6 min read
The PLG Playbook: Let Your Product Sell Itself
Product-led growth isn't a buzzword — it's how Figma hit $400M ARR with zero outbound sales. Here's the playbook for B2B SaaS teams under 50 people.
product-led growthb2b saasgo-to-market
·5 min read
Product-Native Video: Show the Software, Not an Avatar
In 2026 AI video split into three camps — avatar, interactive demo, and product-native. Here's what product-native means and why B2B buyers trust it.
product-native videoai videodemo video
·5 min read
Real Product Video in the Age of AI Slop
AI slop is flooding B2B feeds. The fix isn't less AI — it's AI grounded in real product data, so your demo video survives a skeptical buyer.
ai slopai marketingb2b saas
·4 min read
The 60-Second Activation Bar (PLG's New Standard)
The PLG activation bar moved from 5 minutes to under 60 seconds. Here's what changed, the three levers to compress time-to-value, and how to measure it.
product-led growthactivation ratetime-to-value
·6 min read
AI Product Demo Recorders: What SaaS Teams Need
AI product demo recorders can capture app flows without manual screen recording. Learn where they fit, where they fail, and what to check before buying.
ai product demo recorderdemo videoagentic demo
·10 min read
Real Product Evidence Beats Generated Media for SaaS
Generated media studios are useful for assets. SaaS marketing needs product evidence, cited claims, and workflows buyers can trust.
saas marketingdemo videoproduct evidence
·6 min read
DCO for B2B SaaS: Personalized Demo Videos in 2026
DCO isn't just for retargeting ads. Here's how to personalize B2B demo videos by industry, role, and region — and what to skip.
dcodynamic creative optimizationdemo videos
·6 min read
Demo Automation 3.0: The Rise of Agentic Demos
B2B demo tools have hit Gen 3. Recorded videos and interactive tours both have ceilings. Here's why agentic demos are taking over — and how to choose.
agentic demodemo automationb2b saas
·5 min read
AI Marketing Agents: What They Do in 2026
AI marketing agents aren't chatbots with better prompts. They're autonomous systems that research, create, and distribute content. Here's what actually works.
ai marketingmarketing automationai agents
·6 min read
The Last 3%: Why Rendering Fidelity Matters
Google Vids and AI video tools hallucinate your UI. Buttons shift, data changes, fonts break. Here's why the last 3% of rendering accuracy is an enterprise dealbreaker.
rendering fidelitydemo videoenterprise
·4 min read
Why Most B2B Demo Videos Fail (And How to Fix It)
90% of B2B demo videos are too long, too vague, and too late. Here's the data on what works — and a framework to fix yours in one afternoon.
demo videob2b marketingvideo strategy
·2 min read
How to Create SaaS Demo Videos Without a Video Team
Your product is the best demo. Here's how to turn it into multilingual short-form videos automatically — no editing, no recording, no team required.
demo videosaas marketingvideo automation