Guide

Subtitle Styles

Word Popup vs Sentence — when to use each style, and how to switch on the review page.

Updated 2026-04-25·1 min read

Subtitle style is one of the few things you choose per video. Both options come from the same Whisper transcript — only the on-screen presentation differs.

Word Popup

  • One word visible at a time, synced to the voiceover.
  • Higher engagement on TikTok and Instagram Reels.
  • Harder to skim while scrolling silently.

Sentence

  • Full sentence visible for the duration of the spoken line.
  • Better for accessibility and silent autoplay.
  • More forgiving when the voiceover speed varies.

Default

We default to Word Popup for new accounts because short-form algorithms reward higher per-second engagement. You can change the default in Settings → Organization → Defaults.

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