Subtitle style is one of the few things you choose per video. Both options come from the same Whisper transcript — only the on-screen presentation differs.
Word Popup
- One word visible at a time, synced to the voiceover.
- Higher engagement on TikTok and Instagram Reels.
- Harder to skim while scrolling silently.
Sentence
- Full sentence visible for the duration of the spoken line.
- Better for accessibility and silent autoplay.
- More forgiving when the voiceover speed varies.
Default
We default to Word Popup for new accounts because short-form algorithms reward higher per-second engagement. You can change the default in Settings → Organization → Defaults.