Topic Cluster
An SEO content strategy where a comprehensive pillar page links to multiple related spoke pages, establishing topical authority through internal linking.
Topic clusters signal expertise to search engines. Instead of scattered blog posts, you create a hub-and-spoke structure: one pillar page covers a broad topic comprehensively, while spoke pages dive deep into subtopics.
The internal linking between pillar and spokes distributes authority and helps search engines understand your site's knowledge structure. This is more effective than targeting isolated keywords.
For B2B SaaS, typical topic clusters center on the problems your product solves, the category you compete in, and the outcomes your customers achieve.
How Clipus relates
Clipus's content strategy uses topic clusters around video marketing, PLG, and AI marketing — each linking back to relevant product features.