Product-Led Growth (PLG)
A go-to-market strategy where the product itself drives user acquisition, conversion, and expansion. Users experience value before talking to sales.
Product-led growth flips the traditional sales-led model. Instead of demo calls and enterprise contracts, PLG companies let users try the product first — often through a free tier or trial — and convert them based on the value they experience.
Companies like Slack, Figma, and Notion pioneered this approach. The key metrics shift from MQLs and SQLs to activation rate, time-to-value, and product-qualified leads (PQLs).
For B2B SaaS, PLG means building products that sell themselves. This requires exceptional onboarding, clear value demonstration, and low friction to first success.
How Clipus relates
Clipus embodies PLG — try a free website audit with no signup, experience value immediately, then upgrade for full video generation.